Our Story
Monday, February 9, 2026
The Cap Specialist
For over a decade, Varsity Headwear has been dedicated to perfecting the craft of the baseball cap. By combining the finest materials from the world’s leading textile mills with a refined fit, we continue to develop high-quality headwear that stands the test of time.
A VISION FOR THE PERFECT CAP
It all started in 2013, when brothers Alex and Sebastian Salvesen Adams set out with the vision for the perfect baseball cap. Having grown up in Oslo, Norway with an affinity for baseball caps, the two were left longing for a higher quality cap that was distinguished by its fit and materials, rather than the logo over the brim.
The brand began to take shape when Alex and Seb first produced a limited range of twill wool caps that they would sell to family and friends in a small space beneath their parents’ architecture practice in a side street in the Majorstuen neighborhood of Oslo.
Following the first collection, they saw an opportunity to expand the range by sourcing fine fabrics suited to different seasons - introducing linen for summer, and merino wool and oilskin for winter. Since then, the collection has evolved to include over 25 unique textiles across our signature caps, as well as the same defining craftsmanship now found in our beanies.
